the nbc news/marist poll october 3rd, romney, 42%, unfavorables 51%. now favorables are 44%, unfavorables 50%. that's within margin of error. effective i will no change, was surprising given the debate performance. >> the data are very clear, national data and individual state level data that we're seeing. and there has been movement. the race has changed and it is much more competitive than it was ten days ago, much more competitive. now the movement in ohio, the romney movement has been weaker than it was nationally or in places like virginia, florida, or colorado. and i think part of that is the obama campaign did a very good job early on airing ads early, focusing on ohio and delivering a message and defining mitt romney. they did not do that as well in the other states and frankly some of the other states have a more fundamental republican bend. it's true, the early obama ads about romney defining him, his wealth, i think it worked. the romney folks have a longer way to go. i should point out, alex, that it is possible, i mean, our newsletter has